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I would like to express my deepest appreciation for your constant patronage of Bridgestone Cycle products and services. We are extremely grateful for the loyal support of our customers.
6 years have passed since the Great East Japan Earthquake that struck on March 11, 2011. And the Kumamoto Earthquake struck in 2016. We pray for the souls of those who lost their lives, and sympathize with the pain and suffering of the surviving family members and those who were affected by the earthquakes. Our company is committed to providing more active support for the reconstruction of the affected areas.
The environment surrounding our business is changing drastically at a rapid speed. Regardless of the changes that we are facing, our company wants to continue contributing to customers and society through products, services and value that bring joy to our customers.
One example is the expansion of models that make use of our company's original power-assisted unit "DUAL DRIVE." Thanks to the support of our customers, models such as "bikke GRI" which provides support for mothers and fathers busy with bringing up their children, have been given favorable reviews in the market. We will work together to continue developing and offering products that can offer useful suggestions for everybody's lifestyle from a customer-centric perspective so as to bring joy to everybody.

Message from the President
The mission of the Bridgestone Group is "Contribution to society with the highest quality." Our company's vision is the "Creation of an exciting lifestyle with Bridgestone beside you at all times through the mobility of bicycles." Our mission is "To propose a Better Quality of Life for everybody." We are putting greater effort into the management of our business with a focus on three pillars towards the realization of our mission so that we can become a company that will be recognized by our stakeholders.

1.Providing products/services/value which impress our customers
We are very grateful that our customers are giving us excellent reviews for our company's products. Going forward, by listening to the requests of our customers and further strengthening ties in our supply chain, we will continue to create and offer our customers unrivalled new values by incorporating new technology in our products and services.

2.Securing the highest quality
Quality is the foundation on which customer trust is built, and ensuring product quality is an absolute requirement for a company. For customers to use our company's bicycles safely and securely, we will continue to improve our product and service quality, which is the foundation of our business. By continuously improving the quality of our work and systems as a company, we will respond carefully to all details of our customers' requests and ensure that we offer quality that is appealing.

3.A lively and vibrant corporate culture
To provide products, service and value that impress customers, it is important that the company is vibrant and lively and encourages open discussion in an unrestrained atmosphere. Producing exciting plans will create systems and a corporate culture that facilitate the provision of products, service and value.

2016 was the year of the Rio Olympics and Paralympics, and the Bridgestone Group developed various campaigns as one of the Top Partners. We feel that we are getting " a good result" in the preparations leading up to Tokyo 2020 as we have produced Olympic/Paralympic athletes from those athletes to whom Bridgestone Cycle is giving equipment support. We would like to extend our deepest gratitude to everybody who gave us their support. Looking ahead to Tokyo 2020, we will continue to expand our sports promotion programs and support for community projects.
We would appreciate it if we could receive greater support and guidance from everybody in future.

 
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