February 9, 2011
A Practical yet Cute Bicycle
The New-Style Cajuna for Commuting High School Girls Now on Sale
 
Bridgestone Cycle Co., Ltd. (president: Keiji Watanabe) has developed and will release on nationwide sale on February 15 the Cajuna town bike and school commutation bike for high school girls. Easy-to ride bicycles (the so-called mama bikes) are the normal means of transportation for high school girls, and it is no exaggeration to say that bicycles have yet to become a fashionable item, like clothes and accessories, for fashion-conscious girls. However, more attention is being paid recently to bicycles in their role as an enjoyable part of everyday life, as opposed to just a means of transportation. The Cajuna was developed as a practical yet cute bicycle in order to emphasis the wishes of the manufacturers, which are to encourage girls to want bicycles because they are fun and because they are fashionable items. The line-up includes two color lines to appeal to high school girls, the simple and grown-up Basic Line and the casual and fun Pop Line.

In further detail, this line-up features a bow-shaped frame to enable easy pedaling when wearing a skirt, a large basket with a covered base and plenty of room for schoolbags and to prevent even small articles from falling out, a fashionable Terry saddle, a double-sided stand to prevent the bicycle from toppling over, an automatic lamp that does not require batteries, and a cute rear carrier with a rounded shape. In addition, the key, brake wires, saddle and automatic lamps are accented in pink on the Pop Line to provide a more fashionable finish. The name "Cajuna" is taken from the Japanese word for "fruit juice," which is "kaju," in order to appeal to high school girls.

Cajuna
E.X. Modern Blue

Cajuna
P.X. Scenic Black

< Sales Outline of the Cajuna>
1. Sales Area: Nationwide
2. Annual Sales Target: 20,000 units
3. Date of Release: February 15

Product Configuration
Type
Code
Wheel Size
Transmission
Lamp
Standard Cash
Retail Price
(including tax)
Frame Color
Basic
Line
DX
(Deluxe)
CA6TP
26
3
Tento-mushi
(automatically
illuminated)
43,800 yen E.X. Modern Blue
E.X. Vanilla White
E.X. Modern Red
CA7TP
27
44,800 yen
STD
(Standard)
CA60
26
1
Dynamo Lamp
30,800 yen
CA63
26
3
35,800 yen
CA70
27
1
31,800 yen
CA73
27
3
36,800 yen
Pop
Line
DX
(Deluxe)
CAB6TP
26
3
Tento-mushi
(automatically
illuminated)
42,800 yen P.X. Scenic Black
E.X. Cherry Pink
CAB7TP
27
43,800 yen
STD
(Standard)
CAB60
26
1
Dynamo Lamp
29,800 yen
CAB63
26
3
34,800 yen
CAB70
27
1
30,800 yen
CAB73
27
3
35,800 yen

Features
1. New shape of frame designed to make pedaling easy Uses a new-shaped frame, with the top tube consisting of two thin pipes in a bow shape to enable easy pedaling when wearing a skirt.
New shape of frame
New shape of frame

2. Large basket with plenty of room for schoolbags and to prevent even small articles from falling out Uses a new type of basket that is large enough for regular schoolbags to be placed lengthways, and that is made of woven wire with a covered base to prevent cell phones and other small articles from falling out.
Large basket to prevent even small articles from falling out
Large basket to prevent even small articles from falling out

3. "The White Flash Mini 1W LED Tentomushi Lamp" that is illuminated automatically and does not require batteries. Uses the "White Flash Mini 1W LED lamp" that is illuminated automatically when it gets dark. * Applies only to the DX model.
White Flash Mini 1W LED Tentomushi Lamp
White Flash Mini 1W LED Tentomushi Lamp

4. Cute, rounded pipe carrier
The rear carrier for loading goods has a new rounded shape. Conforms to Class 18 carrier specifications (maximum load of 18kg.)
Cute, rounded pipe carrier
Cute, rounded pipe carrier

5. "Double-sided stand" to prevent the bicycle from toppling over Uses a double-sided stand to provide stability when parked.
Double-sided stand
Double-sided stand

6. Terry saddle fitted with crystal-designed studs
The fashionable and comfortable Terry saddle has been fitted with crystal-designed studs. * Applies only to the Pop Line model.
Double-sided stand
Crystal-designed studs

7. The key, the brake wires, the saddle and the lamp are accented in pink
The pink accents are sure to appeal to high school girls. This casual sense of cuteness draws the attention and provides the bicycle with a fashionable feel.
* Applies only to the Pop Line model (the brake wires are only accented on the P.X. Scenic Black model.)
Double-sided stand
The key, brake wires, saddle and lamp accented in pink

8. Complete with a three-year bicycle theft compensation plan for peace of mind
The DX model, which is fitted with the Ippatsu-Nijyo function that locks the handlebars when the rear wheel is locked, also comes complete with our three-year bicycle theft compensation campaign, which guarantees that in the event of the bicycle being stolen the victim will be compensated with the same model for a compensation handling charge of just 3,150yen (including tax.)