May 30, 2012
The Deliche "Cute Adult" Natural Sweet Motor-Assisted Bicycle Designed in Accordance with Two Types of Fashion Taste Now on Sale
 
Bridgestone Cycle Co., Ltd. (president: Yuji Takeuchi) has developed and will release on nationwide sale on June 01 the Deliche motor-assisted bicycle that focuses on design and is aimed at women in their 20s and 30s.

The Deliche was developed as a fashionable item in the hope that women would make even better use of motor-assisted bicycles. It is equipped with the latest motor-assisted functions, and two different designs are available in accordance with fashion tastes that are popular with women.

In more detail, the Deliche has been designed in two styles of taste, a soft and gentle girly look and a regular sophisticated marine look, and they are equipped with rattan-style baskets in indigo and light brown and have the grips and saddle color-coordinated with the color of the frame. They also use white wire covers to emphasis the design-focused style. The main functions include a sporty and tough aluminum frame that is easy for women to pedal, all-rounder handlebars to prevent a forward posture and provide a relaxed riding position, a comfortable wide and sporty saddle, a rattan-style basket that will easily accommodate even large handbags, and wide slick tires to provide both stability and a sense of lightness. Optional rear carriers, rear child seats and double-sided stands can also be fitted to the bicycles so that they can also be used for transporting children. The motor-assistance functions include all latest features, such as a main switch fitted with a digital meter located on the handlebars to display remaining battery capacity and speed, a long-life 6.6Ah battery that can be recharged between 700 and 900 times, or approximately double the number of times of conventional models, three assistance modes that provide the correct amount of assistance to match up with all cycling scenarios, and S.P.E.C.3., which provides finely-tuned assistance in alignment with the gears.

The arrival of motor-assisted bicycles that support fashionable women in their active lifestyles and that can be used for shopping and commuting to work or school. The name Deliche is a play on words that combines the words "Deliver" and "Delicious."


<Overview of Sales for the Deliche>
Sales Area: Nationwide
Annual Sales Target: 2,000 units
Date of Release: June 01
Standard Cash Retail Price: 112,800 yen (including tax)

Product Configuration
Model Code
Wheel Size (inch)
Trans
mission
Standard Cash Retail Price (inc. tax.) *1
Lithium Ion Battery Capacity
Frame Color
Estimated Traveling Distance per Recharge (Standard Pattern) Assistance Level *2
Auto Eco-Mode Plus Standard Mode Strong Mode
DL662
26
3
112,800 yen
6.6Ah
E.X White
E.X Antique Pink
T.X Sand Beige
E.X Marino Blue
37km
31km
26km
*1: The standard cash retail prices include the standard 7,350 yen (inc. Tax) recharging unit.
*2: The assistance level represents the assistance output.

<Deliche Features>
1. Color line-up that focuses on the fashion tastes of women
The Deliche has been designed in two styles of taste, a soft and gentle girly look and a regular sophisticated marine look, and the color parts are color-coordinated with the color of the frame in indigo and light brown. White wire covers have also been used to emphasis the design-focused style.



2. Rattan-style basket with a superior design and functions
The material is resin, but it has been designed to simulate an authentic rattan weave.
A practical basket that is durable and resists the color fading inherent with real rattan.
The surface has been processed in a smooth-to-the-touch style that is gentle to bags, and it is large enough to accommodate even large handbags.



3. All-rounder handlebars to maintain a relaxed posture
All-rounder handlebars that exude a sporty impression. They are not straight by slightly angled to prevent a forward posture and provide a relaxed riding position.




4. Comfortable wide and sporty saddle
A sporty saddle very different from the saddles on regular shopping bicycles.
The one-point tag has been used to summon up an image of the clothes and haberdashery
that women are familiar with. Despite its sporty appearance, the shape of the saddle is wider than usual to ensure comfort.




5. Finely-curved tough aluminum frame that is easy to pedal
The easy-to-pedal, finely-curved tough aluminum frame has been designed to be very durable with approximately 30% more rigidity than regular frames (*1) to keep warping and wobbling down to a minimum. Optional rear carriers (*2), rear child seats and double-sided stands can also be fitted so that the bicycles can also be used for transporting children.
*1: In comparison with general Class-18 Bridgestone bicycles.
*2: Class-27 (maximum weight capacity of 27kg) rear carriers can be fitted to the bicycles.




6. Wide slick tires
26 x 1.90HE wide slick tires have been used to ensure not only light and easy cycling, but to also provide a sense of stability.

7. New grip shift shape manufactured by Shimano
This new grip shift enables the gears to be changed at the flick of a wrist,
and the new shape provides a clean elegance to the overall appearance of the bicycle and
additional strength in the event of the bicycle toppling over.




8. 6.6Ah long-life battery
Conventional batteries have a life-span of between 350 and 450 recharges (at the point of replacement) under normal circumstances, but this long-life battery enables between 700 and 900 (*) recharges, which is approximately double the life-span of conventional batteries, to double the total amount of traveling distance. This provides an economical purchase from the point of view that the extra life represents a full replacement battery over conventional models. It has also been given a new shape to make it even easier to attach and detach.
* This figure is a yardstick. The conditions under which this yardstick was established involve an annual recharge count of 200 cycles when used in the standard pattern at a temperature of 25 degrees Celsius. (1 cycle = a full charge after the battery has been allowed to run out.)


9. Main switch equipped with a digital display
Battery capacity is displayed in units of 10% down until 20% remains, and then in units of 1% for the remaining 20%. The switch alternates between this and the speed display to eradicate anxieties over remaining battery capacity and estimated time of arrival to provide an even higher sense of security.




10. Drive unit with an aluminum housing
Uses a drive unit with an aluminum housing to improve durability, power and noise suppression performance.

11. White Flash Mini 1W Tentomushi lamp
This bullet-shaped lamp is powered by the assistance battery. There is no need to worry about replacing batteries, and it uses LED bulbs so there is no risk of the bulbs blowing. With 1W output, it brightly illuminates the surface of the road.

12. Carefree warranty on main parts
A warranty on main parts has been added for peace of mind, with a two-year warranty on the battery and a three-year warranty on the frame, the front forks and the drive unit.

13. Complete with a three-year theft compensation package
This motor-assisted bicycle comes complete with a three-year theft compensation package In the event of the bicycle being stolen, 70% of the standard cash retail price will be discounted off a new bicycle as compensation.

14. Fitted with the BAA (Bicycle Association Authorization) Mark
This model conforms to the BAA (bicycle safety standards) enacted by the Bicycle Association. The BAA standards enacted in 2008 require that no parts contain toxic substances that can have adverse effects on the global environment.
http://www.baa-bicycle.com/index.html




<Deliche Specification Sheet>
1. Color line-up that focuses on the fashion tastes of women
2. Rattan-style basket with a superior design and functions
3. All-rounder handlebars to maintain a relaxed posture
4. Comfortable wide and sporty saddle
5. Finely-curved tough aluminum frame that is easy to pedal
6. Wide slick tires
7. New grip shift shape manufactured by Shimano
8. 6.6Ah long-life battery
9. Main switch equipped with a digital display
10. Drive unit with an aluminum housing
11. White Flash Mini 1W Tentomushi lamp
* Carefree warranty on main parts
* Complete with a three-year theft compensation package
* Fitted with the BAA (Bicycle Association Authorization) Mark
 
[Main Specifications]
Product Name
Deliche
DL662
Size Wheels (inches)
26
Tire Size
26×1.90HE
Overall Length (mm)
1830
Overall Width (mm)
580
Saddle Height (mm)
730-870
Wheelbase Distance (mm)
1165
Bicycle Weight
23.5kg
Motor Performance Assisted Speed Range
Less than 24km/h
Model
Brushless DC System
Assistance Drive
3-mode Assistance (Strong, Standard and Auto Eco Mode Plus)
Assistance Level *1
Assistance Control
S.P.E.C.3 Mounted
Handlebar Switch
Main switch equipped with digital meter
Carefree Battery Light System *2
Standard Equipment
Rated Output
240W
Assistance Control System
Pedal Strength Comparison Control
Housing
Aluminum
Continual Traveling Distance
(Standard Pattern) *3
Auto Eco Mode Plus
37km
Standard Mode
31km
Strong Mode
26km
Yardstick for Battery Replacement and Number of Charges
700 to 900 charges
Battery Model
Lithium Ion 6.6Ah
Capacity *4
6.6Ah 25.2V
Recharger System
Stand System AC100V
Recharging Time
Approx. 3.5 hours
*1 The assistance level represents the assistance output. Slight differences are apparent between models. *2 The light system is safe in that the light remains on even when the switch to the assistance unit has been turned off. *3 The standard pattern represents repeated cycling at a predetermined speed along two areas of flat road for 1km and up and down a hill with a 4-degree gradient for a total of 4km. The traveling distance data is based on our own data under the conditions of the battery being new, the ambient temperature being 20 degrees Celsius, the load on the bicycle being 65kg (the total load of rider and baggage,) the surface of the road being flat and smooth, there being no wind, with the lights being extinguished, in second gear when traveling up gradients of 7.0% (4 degrees) and in third gear for all other occasions. There are cases in which traveling distance will become shorter under different conditions and in different environments. *4 The PSE rated capacities for battery capacities are listed on the right-hand side in accordance with PSE revisions (Electrical Appliance and Material Safety Law.) 6.6Ah listings represent 6.3Ah listings.